The role of the Product Designer is diverse and encompasses just about any object that is manufactured and produced in large numbers. things ranging from large-scale industrial machinery, right down to a toothbrush is the work of the Product Designer. It’s all to easy to use, interact or lust after products without giving a thought to where they have come from and who designed them. The Product Design course will open your eyes to this fascinating area and not only allow you to learn about the process of Product Design, but also understand the profession and the get to know names of the people who are responsible for the products you use everyday.

Within the overall structure of the Product Design programme, the simplest way of differentiating between the skills and knowledge you will develop is to consider a product in terms ‘a’ and ‘b’ surfaces. put simply, the ‘a’ surface of a product is it’s outside surface. This surface defines the products form, conveys its aesthetic, communicates aspects of its operation or function to a user and conveys implied characteristics or values to a user, or potential customer.

The ‘b’ surface is the inside of the product, it describes and defines mounting points for components that will allow the product to function in its intended manner. in turn, it provides the opportunity to explore new ways of doing things and methods of electro-mechanical operation.

It is important to stress that the relationship between ‘a’ and ‘b’ surface is not seen as separate. We expect our students to have an appreciation and understanding of the components that must be selected to allow an intended design to function as required and simultaneously it also needs an aesthetic solution and cannot simply rest on the fact that the design ‘works’ from an operational point of view.

Upon graduation, we would typically expect our  graduates to gain employment across the full spectrum of the professional Product Design landscape – some might move into a consultancy environment, where their skills at idea generation, concept development and communication  will be most utilised. Alternatively individuals might  find themselves within ‘in house’ studios in large manufacturing organisations. Here they will utilise their technical vocabulary to work with production engineers and the technical knowledge to argue and justify their creative ideas.

The programme is known for a demanding programme of education, which produces design graduates who are informed thinkers, fluent communicators, with a high level of knowledge of product design.

We look for confident and motivated applicants who are eager to learn and develop industry relevant skills. you should have an initial competency in drawing and idea generation and a hunger to constantly develop your skills and knowledge during your study time with us.

You should be able to act on your own initiative, as well as be prepared to be directed in your activities. You should be able to receive criticism and comment and react positively to expert comment.

If you think this describes you, we’d like to hear from you….

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