The Product Design BA(Hons) course attracts students who are fascinated by the creative definition of new product ideas, possibly for markets, technologies or users that are yet to exist. You will constantly be wondering ‘what if?’

The BA programme supports and places an emphasis on creativity, idea generation and technical understanding. Specialist project modules allow you to begin to develop an understanding of form and product detail, before relating and analysing its usage by real world companies within their products. By the end of your studies you will be exploring new product opportunities and future forecasting of possible products for real and imagined manufacturers.

You will develop an eye for form and detail and an understanding how theses aspects of a product can be manipulated to explain function or operation and convey aspects of product and brand value to the consumer market. You will be exposed to the visual techniques companies use to define and develop brands as well as how the designer can identify and act on the opportunity to push a manufacturer or brand value in new directions to define new products or services based on emerging processes, materials or technologies.

Strong links with industry and ‘live’ project work is embedded within the course structure where students are given the opportunity to work directly with clients. The course has worked with regional, national and international brands. Some recent work has been with Samsung, Kenwood, Dyson, Samsonite, Constellation Wine, Martin Yaffe Toys, LG Electronics and Hasbro.


The aim of level 1 is to provide a broad background of visual, technological, ergonomic design skills and knowledge from the ‘design’ environment, in combination with materials, processes, and technical underpinning. You will experience a diversity of teaching approaches from a variety of sources, which will provide the basis for your continued studies at level 5.

We encourage you, even at this early point, to try to see the opportunity and potential for practicing and utilising skills taught in one particular module in others you will be studying.

Creative Thinking
It is this module which defines the school’s approach to learning and teaching creativity. This module introduces the general design skills that will serve you throughout your degree and help you satisfy the needs of industry. This module integrates an introduction to the design process, as well as the principles and techniques of drawing and visualising within the design activity, specific to the needs of product designers. You will be given support and guidance in the nurturing of your creative skills both in two and three dimensions.

Product Anatomy
Introduces students to the concept of contained technologies and material selection and their impact on the design activity. You will explore existing technical solutions found in current products and develop an understanding that you can then apply to your own designs. Your activities will show you there is no single solution to a problem and that often the design activity can begin with a material, a technology or a manufacturing process, rather than with an actual product.

Computer Aided Modelling
The aim of this module is to introduce students to solidworks 3d modelling software. The module will provide an opportunity for students to practice using the basic functionality of the solidworks software and develop an understanding of the link between parts, assemblies and drawings. You will be introduced to the practical applications of rapid prototyping, (subtractive cnc machining, 3d printing and fuse deposition modelling) and provide support for associated design process and technical validation modules.

Concept Design1
Introduces students to the discreet activity of product styling. The module provides an opportunity for students to focus solely on the issues and techniques associated with ‘a’ surface definition, styling and detailing. students will be introduced to the discreet activity of product styling within the design process and the issues and techniques that can be employed to maximise the visual and emotional impact of a product when viewed by a potential user. Starting with basic form definition and exploration, students will explore and develop approaches and strategies to incorporate effective detailing into their design solutions.

Historical Contextual Studies
This single module is a general lecture series undertaken taken by multiple programmes in the school of art, design and performance. It is about the historical, social, and professional factors that have influenced design and designers. It provides you with the knowledge to locate your own personal practice or work within the context of the profession and in time.